Iconic American cigar maker Swisher Sweets wanted to create a secondary brand that would attract a fashion forward, success driven audience. They are young mover and shakers who live life on their own terms. 

 
 
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Ech·e·lon 

a level or rank in an organization, a profession, or society. 

 
 
 

Echelon would build an online community where members have access to news, discounted merchandise and VIP tickets. 

 
 
 
 

PHOTOGRAPHY  

Thomas Ivak

 

MODELS

Katie Armour

Guy Prince

Justus Friesen