Heavy Horse wanted to build a brand that would set them apart from other tattoo shops. An honest, sincere identity would generate a loyal list of clientele. All original artwork is done by owner Kevin Johnson.

 
 
 
 
 

Simplicity is essential at Heavy Horse. All design work had to live by this ethos; big, bold, memorable. 

 
 
 
 

3M Decals were made to promote the brand on the road.   

 
 

An online store will allow Heavy Horse to extend the reach of the brand across the world.

 
 

PHOTOGRAPHY

Dane Ulsifer