The ailing brand of Snapple Juice Drinks wants to reach out to a younger demographic. The new target audience are college aged guys who always look to turn a normal, ordinary day into a party.

 
 
 
 

Outdoor ads are placed in areas frequented by college students, such as train stations and pubs. 

 
 

ART DIRECTION  

Austin Jansen

 Justus Friesen

 

PHOTOGRAPHY

Kate Mountford